MYLANTA TASTE THE LOVE: direct mail
  • The Project:
    Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.

    The Idea:
    Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame. 
  • Direct Mailer #1Two-sided (other side featured coupons), introduced theme.
  • Direct Mailer #2, Inside Horizontal SpreadThe three-staged relationship story of you and your heartburn medicine.
Description
The Project:
Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.

The Idea:
Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame.
Fields
Advertising, Copywriting, Marketing
Date
2009